Fast food case study Essay Example | Topics and Well Written Essays - 2500 words

Fast food case study - Essay Example Furthermore, changing lifestyle of young generations have also played considerable role in the growth of the industry (Report Linker, 2013). Industry growth is characterised by following dominant factors of increasing urbanisation; increasing number of working parents leading to reduced cooking time at home; and changing lifestyle. Mobile foods stalls and fast food service providers are expected to grow with fastest pace mainly due to time and price benefit. Mobile food service is forecasted to outdo $2.5 billion by 2017. Attraction of China to world requires no emphasis. Most recently World Bank has raised the economic growth forecast for the year 2013 to 8.4% as compare to forecast growth of 8.1% issued in Oct 2012 (China Daily, 2012a). Though restaurant industry is not only dominated by the economic growth but the fact remains that growth is highly dependent on the economic as disposable income constituting the main driving factor. China’s full service restaurant industry (expectedly) generated 61.0% or $287.8 billion of the total $471.8 billion of catering subsector in 2012. The restaurant industry reported 16.5% of steady growth in revenue in last five years. Opportunity in Chinese restaurant industry can also be gauged from high fragmented characteristic with 2.8 million above restaurants in this industry in the year 2012. Further, four major players only accounted for 0.7% of total industry revenue while chain and franchising operations accounted only 3.0% of revenue in 2012 (IBIS World . (2012). With above statistics giving highly attractive picture of global growth as well as regional hot cake China in restaurant industry; the underlying report develops assessment of Chinese external environment for restaurant launching. The assessment is aimed to prepare homework grounds for the fast food restaurant to

Report about google analysis and PESTLE Assignment

Report about google analysis and PESTLE - Assignment Example So a PESTEL analysis has been undertaken here to show how macro factors affect a search engine like Google. These include political, social, economic, technological, environmental and legal concerns and all these help in shaping the organization its internal strategies and conform to them. Google, Inc Google Inc, the giant in internet browsing, has been founded in the year 1998. Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easy accessible browser. Google follows the mission statement where they claim â€Å"to organize the world’s information and make it universally accessible and useful†. Their focus is to offer their users a high quality search engine. This enables Google to expand their market share and to become the most popular web browser in the world (Google, Company Overview, 2013). How Google grew in size Through its operation Google Inc became a dominan t player in the internet market by offering a simple web page crawling. Google has followed a method of excellence in whatsoever they performed which accounted for their overall success. Google always rendered their effort to provide customers with a better and a faster browser. They incorporated excess bytes to enhance the efficiency of the webpage offering their consumers with better delivery of service. Google has always given importance to the speed factor in every product they launch (Anthony, 2008). Google Inc had followed a massive growth and continued to expand through continuous acquisition. They strategized acquisition as an expansion strategy and went on adding resources towards their product line. Their acquisitions include YouTube, Google voice, blogger, Google analytics etc. Google expanded their user base and continued to absorb web developers and engineers in their team (Guglielmo, 2012). Another important expansion strategy undertaken by Google is that they have alw ays prioritized their user. With the changing time and demands of the customers, Google has always offered their customers with innovative products. They designed the new internet browser keeping in mind their targeted customer group. Their goal in this pretext is to keep on building new tool and application for the users. They always built their tools in a very simplified way keeping in mind that the user found it to be user friendly enough. Google till date had successfully catered the need of their customers